You’re Not Addicted to Food or Wine — You’re Wired for Relief 

You’re not “addicted.” 
You’re not undisciplined. 
You’re not failing. 

You’re wired for relief  and your nervous system has been carrying more than you realise. 

That bite of chocolate after dinner… 
That second glass of wine you didn’t even really want… 
That moment in the pantry where something — anything — just needs to take the edge off… 

It’s not about willpower. 
It’s not about cravings. 
It’s about a body and brain doing exactly what they’ve learned to do: cope. 

The Modern Woman’s Burnout Loop 

Here’s the irony: the more self-reliant and capable you are, the less likely you are to register your stress as stress. 

You get things done. You hold the pieces. You move through the day with grit and grace. 

But behind that high-functioning surface, something else is happening. 

Your body has adapted to keep you going  even when you’re running on empty. 

“I wasn’t binging. I wasn’t spiralling. I was just… looking for something to soften the noise in my head.” 
— Claire, 47 

We hear this all the time. 

And the truth is, most women don’t even realise they’re stressed  because they don’t feel anxious or overwhelmed. 

 
They feel “fine.” 

Until night falls… and the snacks, the wine, the scroll  they become necessary. 

What Your Brain Is Actually Doing 

“You’re not overindulging  you’re under-supported.” 
“It’s not the calories. It’s the chemistry.” 

Let’s unpack what’s really going on: 

• 🔻 Oestrogen drops during perimenopause, which weakens your brain’s ability to use dopamine  the “reward” chemical that helps you feel satisfied, motivated, and emotionally balanced. 

• 🔁 Your brain craves fast hits of dopamine  from wine, chocolate, carbs, or late-night scrolls  not because you’re weak, but because it’s trying to feel okay. 

• 😮‍💨 Willpower becomes unreliable. 
  With an average of 35,000 daily decisions, your brain enters decision fatigue by evening  making automatic habits harder to resist. 

• 💤 Poor sleep makes it worse. 
  Just one disrupted night can cause you to eat 400–600 more calories the next day, with a 30% spike in cravings for sugar and fat. 

• 🌙 Night-time eating disrupts circadian rhythms, suppresses melatonin, and increases insulin resistance — making fat loss harder, especially around the belly. 

Your body isn’t resisting you. 
It’s just been compensating for too long. 

Introducing: The Reward Reset Loop 

A nervous system-first approach to changing the pattern  without shame or restriction. 

We created this framework to help you identify the 3-part loop: 

1. The Trigger: “It’s finally quiet…” 

2. The Urge: “I deserve this.” 

3. The Reward: “Just a little something to take the edge off…” 

But here’s the twist: 
That reward doesn’t actually resolve the stress. It just delays it. 

“Wine isn’t a treat. It’s a white flag your nervous system waves when it’s finally alone.” 

Once you see the loop  you can rewire it. 

That’s what the Reward Reset Loop is designed to do. Gently. Compassionately. And for good. 

What Needs to Change Isn’t You  It’s the Pattern 

Most programs will tell you to track harder, restrict more, or out-discipline your biology. 

We won’t. 

Because real, lasting change happens when your biology feels safe enough to let go of the behaviours that no longer serve you. 

That means… 

• Supporting your nervous system 

• Restoring dopamine without punishment 

• Calming the “danger” signals your brain is responding to 

• Creating new anchors of relief — ones that don’t backfire 

This isn’t about quitting wine or cutting out carbs. 

It’s about understanding why you keep coming back to them in the first place. 

If You’re Thinking, “That’s Me”  You’re Not Alone 

This is the work we do every day inside the clinic. 
Not with calorie calculators or detoxes — but with real tools, real conversations, and personalised plans that actually fit the life you’re living. 

🔎 Ready for Clarity? 

If you’re stuck in a loop  the wine, the snacks, the “why does this keep happening?” pattern  let’s press pause together. 

🟢 Book your private consultation here →

You’ll meet with a practitioner who knows exactly how to: 

• Spot the biological and behavioural patterns behind your habits 

• Rewire your reward loop without guilt or restriction 

• Give you a clear, custom plan for change —with or without supplements or meds 

This is your space to speak honestly, get expert eyes on your patterns, and walk away with clarity  whether we work together or not. 

P.S. 

If your body’s been quietly craving relief — not salad — this might be your first step out of the spiral. 

👉 Book your consult here — it’s time to feel supported, not stuck.